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McKinsey & Company Report

McKinsey & Company Report

Since the 2010 Olympic Winter Games in Vancouver, the USSA has made development a key focus area. Our goal is to ensure that our programs strengthen and grow to enable athletes to achieve their Olympic dreams. To accomplish this, the USSA enlisted the pro bono assistance of the globally-recognized consulting firm McKinsey & Company to work with a Steering Committee of USSA sport leaders to help evaluate the way support is delivered to athletes and parents through our USSA clubs and development programs nationwide. McKinsey and the study’s Steering Committee were asked to consider several issues and offer recommendations for how we can make USSA better.

 

After conducting over 100 interviews across the organization with coaches, club and regional leaders, athletes and parents, as well as experts at other successful sports and non-profit organizations, significant support for evolving the USSA towards becoming a more club-based organization was found. This transition will be focused on three major areas: strengthening club support and services, improving communications and enhancing member support and services.

Implementation of the Steering Committee’s recommendations is already underway, with staffing and resources committed to expanded programming and activity.

 

To view a report on McKinsey & Company’s findings, as well as how the USSA plans to execute these plans, please go to  http://ussa.org/ussa/mckinsey-study