USSA to Engage in Marketing Leader Search

2017-01-05 12:01

PARK CITY, UT (Jan. 5, 2017) – The U.S. Ski and Snowboard Association, long regarded as one of the most innovative of Olympic sports organizations, will be engaging in a search for a new chief marketing officer. According to USSA President and CEO Tiger Shaw, Chief Marketing Officer Michael Jaquet will be leaving the Park City-based organization this spring.

Jaquet came to the USSA in 2012 after a career with College Sports Television and CBS Sports, where he rose to become senior vice president for cable sports sales at CBS. He grew up as a cross country ski racer and became one of the early pioneers in developing the sport of freeskiing.

"It's been great having Mike on board during this period of exceptional organizational growth in both revenue and our domestic broadcast footprint," said Shaw. "We are thankful for his contributions and look forward to our event packed winter where we will work together, as planned, to provide a smooth transition within our marketing teams while supporting Mike with his new professional opportunities. We know that we will continue the growth that Mike has driven, given our strong base and global recognition of our brand."

Over the past four years, sponsorship revenue has grown over 60%. With the development of a unique broadcast partnership with NBC, ratings have grown 35%, with a 700% increase in broadcast or streaming visibility of competitive skiing and snowboarding in America.

"Working to support and enable our remarkable Olympic athletes has been very gratifying," said Jaquet. "I'm proud to have played a tangible role by increasing revenue and broadcast viewership in America. The athletes and coaches of will always be very special to me. While I feel that we have made remarkable progress here at USSA, I want to pursue new opportunities after guiding a successful transition into the spring, which includes the execution and implementation of existing and pending partner agreements. This is very important to me. I look forward to tackling my next challenge knowing that the growth I have established will bring tremendous benefit to our teams."

Shaw indicated that the USSA will undertake a search for a successor, seeking to bring a new chief marketing officer on board prior to its pre-Olympic USSA Partner Summit in June.




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